| 摘要 |
A computer-readable medium comprising computer readable code for predicting customer behavior regarding to at least one offer, the computer- readable medium comprising: a computer-readable code adapted to, obtain a set of population data extracted from at least one database of population group and target building potential list; a computer-readable code adapted to, create a sampling process said sampling process samples said population data set and creates sample of said potential list; a computer-readable code adapted to, automatically create and execute a segmentation model to partitioned said sample from said population data set to segments; a computer-readable code adapted to, automatically generate sub- offers for each of said segments; a computer-readable code adapted to, automatically create and execute statistical behavior model for each of said sub-offer; a computer-readable code adapted to, combine results and statistical formulas of said sub-offer behavior models; a computer-readable code adapted to, automatically create a model for parent-offer obtained from the combine results and formulas of said behavior models wherein, said parent model provides score prediction and statistical measures for each customer in the sample according to the model of said sub_offer of the segment that said customer belongs to; and a computer-readable code adapted to, automatically create a scoring process for all of said data population set, whereby, after all customers are scored, all scores are gathered into one overall scores list which is sorted by a score and ranked module by percentiles. |
