发明名称 |
MULTI-LANGUAGE INFORMATION RETRIEVAL AND ADVERTISING |
摘要 |
Systems, methods, and computer-readable storage media are provided for obtaining and presenting search results in a language that differs from the language in which a query is received. Upon receipt of a search query in a first language, at least one second language (or dialect) to which the search query is directed is determined and one or more search results are retrieved, the search results being based on the search query and associated with the at least one second language (or dialect). Further, embodiments of the present invention relate to generating advertisements including embedded links to landing pages that have been translated into one or more languages (or dialects) associated with a target market. In this way, advertisers are able to more successfully advertise to individuals whose primary language or dialect differs from that of the website and/or the advertiser. |
申请公布号 |
EP2973309(A4) |
申请公布日期 |
2017.03.08 |
申请号 |
EP20140717346 |
申请日期 |
2014.03.14 |
申请人 |
Microsoft Technology Licensing, LLC |
发明人 |
KUROCHKIN, Andrey Vladislavovich;KAMEL, Ahmed;PARAMESWAR, Sriram Krishna |
分类号 |
G06Q30/02;G06F17/28;G06F17/30 |
主分类号 |
G06Q30/02 |
代理机构 |
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代理人 |
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地址 |
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