| 摘要 |
The present invention provides a brand value calculation method and system. The method and system select different formulas to calculate the value of a brand according to costs of the to-be-evaluated brand, a brand combination coefficient, a brand class coefficient, the number of years since the application of the brand, brand propaganda cost, and propaganda duration. The system is simple, and the method is quick. A brand possessor or purchaser can quickly and preliminarily measure the value of the brand, thereby facilitating prosperity of the brand market, and helping enterprises improve brand awareness. |
