PERFORMANCE OF AD CAMPAIGNS TARGETING DEMOGRAPHIC AUDIENCES USING THIRD PARTY DATA

摘要

The present disclosure describes improving target segments data provided by data management platforms and generating a new target segment that is not available from data management platforms. An advertisement platform compares multiple target segments received from data management platforms. Each of the multiple target segments includes a plurality of items and target group metadata. Then, the advertisement platform retrieves memberships related to the same user or device from the multiple target segments, and determines whether the memberships are logically inconsistent by applying predetermined logical consistency rules. If the memberships are logically inconsistent, the advertisement platform modifies the multiple target segments by eliminating the inconsistent items.

主权项

1. A method for improving audience campaign targeting data, the method comprising:
comparing multiple target segments, each of the multiple target segments including a plurality of items and metadata of the target group; retrieving memberships related to items representing a same user from the multiple target segments; determining whether the memberships are logically inconsistent based on target group metadata related to the memberships; and modifying the multiple target segments by eliminating the items related to the logically inconsistent memberships.