| 摘要 |
Techniques related to data communication between a server device and a client device are described. In one aspect of the present invention, a server device is operated by an advertiser or an ad publisher in connection with a plurality of advertisers, and the client device is a computing device associated with a consumer or an end user. Depending on what information submitted from the client device, the ad publisher determines most relevant advertisements to the end user and compensates the end user for one or more of the advertisements. According to one aspect of the present invention, the server device executes a server module created, uniquely designed, implemented or configured to cause the server device to determine what are the most relevant advertisements a subscriber is interested in viewing at a cost most effective to the publisher/advertisers of the advertisements and a payment most appealing to the user. |
| 主权项 |
1. A method for rewarding a user for receiving a plurality of advertisements, the method comprising:
allocating the advertisements in a server device in accordance with a profile of the user; determining by a server module being executed in the server device a set of opportunities as to how, when and where, authorized by the user, to deliver the advertisements to a client device associated with the user, wherein the opportunities are automatically detected by a client module stored and executed in the client device when the user is interacting with the client device, and the user is compensated for viewing or listening to the advertisements; conducting a bidding process electronically among a plurality of advertisers to determine a slot in a queue of delivering the advertisements selectively to the user on the client device, wherein there is a specified cost to place an advertisement in the slot, the specified cost is set to automatically increment or decrement until there is only one advertiser wining the slot in the queue, the queue is specifically placed with the client device, each of the advertisements in the queue has a pay rate to the user when the user views or listens to the each of the advertisements being presented; presenting the advertisements in the queue when an opportunity presents on the client device; monitoring how the user views each of the advertisements; and updating the profile whenever the server module is notified by the client module that there is an interaction with one of the advertisements by the user. |
