Methods and apparatus to analyze and adjust demographic information

摘要

An example method to adjust demographic data involves generating a first model based on reference demographic data corresponding to panelists and based on first self-reported demographic data and behavioral data from a database proprietor. The first self-reported demographic data and the behavioral data correspond to ones of the panelists having user accounts with the database proprietor. The first self-reported demographic data is provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor. The first model is used to partition the first self-reported demographic data into nodes, each node representing a respective subset of the first self-reported demographic data. At least some of the first self-reported demographic data is redistributed between at least some of the nodes to generate a second model that is to facilitate correcting at least one of inaccuracies or misrepresentations in the second self-reported demographic data.

主权项

1. A method to adjust demographic data, comprising:
generating, by executing an instruction with a processor, a first model based on reference demographic data corresponding to panelists and collected by a first entity, and based on first self-reported demographic data and behavioral data from a database proprietor that is separate from the first entity, the first self-reported demographic data and the behavioral data corresponding to ones of the panelists having user accounts with the database proprietor, and the first self-reported demographic data provided to the database proprietor by the ones of the panelists having the user accounts with the database proprietor; using, by executing an instruction with the processor, the first model to partition the first self-reported demographic data into a plurality of nodes, each node representing a respective subset of the first self-reported demographic data; and redistributing, by executing an instruction with the processor, at least some of the first self-reported demographic data between at least some of the nodes to generate a second model, the second model structured to facilitate adjusting second self-reported demographic data of the database proprietor to correct at least one of inaccuracies or misrepresentations in the second self-reported demographic data.