Content based ad display control

摘要

Methods, systems and program products for providing a first visual region, the first visual region configured to present content determined by a document. A distinct second visual region is provided, the second visual region not defined by the document and configured to present content that is not contained in the document. One or more attributes are identified in the electronic document. Based on the one or more attributes, the presentation of ad content in the second visual region is enabled or disabled. The electronic document is presented in the first visual region.

主权项

1. A computer-implemented method comprising:
receiving, by a client computer device, a document via a communication network from a server device, the document as received from the server device displayable on a user interface of the client computer device and comprising:
(i) flowable document content to be displayed in a content area of the user interface of the client computer device, and(ii) an attribute that enables or disables ad presentation in an ad area of the user interface, wherein the ad area is separate from the content area; displaying, by the client computer device, the flowable document content within the content area; determining, by the client computer device, that the attribute in the document as received from the server device has a value that enables ad presentation in the ad area separate from the content area; in response to determining, by the client computer device, that the attribute in the document as received from the server device enables ad presentation in the ad area separate from the content area, retrieving, by the client computer device, an ad via the communication network from an ad content source and displaying, by the client computer device, the ad in the ad area separate from the content area, wherein the ad is not contained in the document as received from the server device.