Methods and apparatus to monitor media exposure in vehicles

摘要

Methods and apparatus to monitor media exposure in vehicles are disclosed. An example implementation includes collecting audience measurement data with a media monitoring device fixed in a vehicle and transmitting the audience measurement data from the media monitoring device to a shuttle located within the vehicle, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device.

主权项

id="REI-00002" date="20170228" 1. A method of monitoring media exposure in an automobile, the method comprising:
collecting audience measurement data with a media monitoring device fixed in an automobile, the audience measurement data based on audio received within the automobile by the media monitoring device; storing the audience measurement data in a memory of the media monitoring device; detecting the presence of a shuttle located within the automobile, the shuttle being incapable of collecting audience measurement data independent of the media monitoring device; transmitting the audience measurement data from the media monitoring device to the shuttle; moving the shuttle from the automobile and into proximity of an audience measurement data aggregator; transmitting the audience measurement data from the shuttle to the audience measurement data aggregator; and transmitting the audience measurement data from the audience measurement data aggregator to an audience measurement data collection server.