| 摘要 |
A computerized method for operating a loyalty account is proposed in which a customer registers a payment card with a loyalty program of a merchant, and a loyalty account is associated with the payment card. When the customer uses the payment card to make a payment transaction involving the merchant, loyalty points are credited to the loyalty account. Thus, the payment process is a single-step process from the point of view of the customer. The customer presents the payment card to the merchant to make a payment in the conventional manner, and the rest of the process steps to credit loyalty points to the corresponding loyalty account are performed without the involvement of the customer. Conveniently, some of those steps can be performed by computing equipment of the payment network associated with the payment card, which arranges for loyalty points to be credited to a loyalty account associated with the payment card. |
