METHOD, SYSTEM, APPARATUS AND PROGRAM FOR SERVING TARGETED ADVERTISEMENTS AND DELIVERING QUALIFIED CUSTOMER RECORDS BY USING REAL-TIME DEMOGRAPHIC, META AND DECLARED DATA

摘要

A system and method for using user declared combined with demographic and meta data to create a detailed user profile that reflects current purchase intentions. This enables serving in real-time targeted advertisements to a user at a user terminal including a desktop PC, tablet or internet connected mobile device. Because the user profile is immediately available in real-time to the website operator and its ad server, the system and method provide for instantaneous and accurate targeting of web advertising to users which has a higher response rate than advertisements selected and delivered relying on just demographic data and/or online behavior which may be obtained from tracking cookies set on the user's computer or other connected device. The system and method also use the real-time generated user profile to facilitate the delivery of customer records after multiple steps of system operator adjusted filtering that optimizes customer record performance based on the needs and specifications dictated by the client and/or the particular product or service being offered. Customer records are delivered in real-time via an online data transfer to the client or via batch file transfer to the client.

主权项

1. A system for determining which ads on an ad serving computer are to be served to a user, said system comprising:
a survey pages database configured to store a curated series of survey questions; a question selector configured to prompt the user to provide answers to the curated series of survey questions; a survey data store configured to receive the answers; and an ad selector configured to select which ads stored on the ad serving computer are to be served to the user using the answers along with meta data and demographic data including user-declared registration information.