发明名称 SYSTEMS AND METHODS FOR CREATING AN INTERSTITIAL AD EXPERIENCE WITHIN A SCROLLING CONTENT FRAME
摘要 Systems and methods for controlling the display of content of information resources are described herein. The system can receive a request for an information resource from a client device. The system can transmit the information resource that can include a first content portion, a second content portion, and a content display management script. The content display management script can include instructions that can cause the client device to: (a) set a scroll range of the information resource from a first location to a second location in the information resource; (b) display, within a portion of the information resource between the first location and the second location, the first content portion and an ad that can include actionable item; and (c) set, responsive to detecting an interaction on the actionable item, the scroll range from the first location to a third location of the information resource.
申请公布号 US2017053325(A1) 申请公布日期 2017.02.23
申请号 US201514866000 申请日期 2015.09.25
申请人 Google Inc. 发明人 VanDuyn Isaac Sterling
分类号 G06Q30/02;G06F17/24;G06F3/0485;G06F17/22 主分类号 G06Q30/02
代理机构 代理人
主权项 1. A method of controlling the display of content of information resources, comprising: receiving, by a data processing system including one or more processors, a request for an information resource from an application executing on a client device; and transmitting, by the data processing system, the information resource to the client device, the information resource including at least a first content portion, a second content portion, and a content display management script, the content display management script including computer-executable instructions, which when executed by a processor of the client device, causes an application of the client device to: set a scroll range of the information resource to a first range extending from a first location in the information resource to a second location in the information resource;display, within a portion of the information resource between the first location and the second location, the first content portion, an ad, the ad including an actionable item to set the scroll range of the information resource to a second range; andresponsive to detecting an interaction on the actionable item of the ad, set the scroll range to the second range extending from the first location to a third location of the information resource.
地址 Mountain View CA US