USER ACQUISITION VIA BIDDING FOR CONNECTED DEVICE APP INSTALLS

摘要

A system and method to provide a single intermediary agent which may identify user devices that are available for application installation, aggregate user devices to facilitate a single selection operation for the application installation and/or presentation of an application icon at a specific location of a screen display on the aggregated user devices, perform a selection operation between one or more application providers for application installation and icon placement on the aggregated user devices, and direct a group-wide installation and icon placement of an application on the aggregated user devices in response to a successful selection operation by an application provider. The acquisition revenue generated by the successful selection operation may be directed, by the intermediary agent, from the application provider to the participating device partners, including OEMs and cellular carriers of the aggregated devices, minus a percentage retained by the intermediary agent.

主权项

1. A method for managing installation of applications on a user device, comprising:
identifying a plurality of user devices for application installation; aggregating the plurality of user devices into a group of devices having a common attribute for installation of an application on each of the plurality of devices in the aggregated group of user devices; performing a selection operation between a plurality of application providers to select a first application from among applications identified by the application providers for installation on the aggregated user devices, each application provider identifying an application that is proposed for installation on each of the plurality of devices in the aggregated group of user devices; and installing the first application on each of the aggregated user devices in the aggregated group of user devices in response to the selection operation.