SYSTEM AND METHOD FOR IMPROVED IDENTIFICATION OF A MOBILE DEVICE

摘要

An improved technique for identifying a user's mobile device is discussed. A persistent and unified identifier that bridges mobile app to mobile web and to other web browser-compatible mediums is utilized. Using a unique verification identifier, the unified identifier is consistently verified, revived and distributed across application and browser mediums.

主权项

1. A method for improved identification of a mobile device, comprising:
receiving with a host server a request for a unified identifier (“Unified ID”), the Unified ID being an identifier uniquely identifying the mobile device; creating at the host server the Unified ID for the mobile device in response to the request; identifying at the host server a unique first verification identifier for the mobile device; storing the Unified ID and the identified first verification identifier in a storage location, the stored Unified ID associated with the stored first verification identifier in the storage location; and transmitting the Unified ID from the host server to the mobile device for storage on the mobile device.