LIVE CONSECUTIVE AD INSERTION

摘要

Techniques and mechanisms described herein facilitate consecutive live ad insertion for live media streams. A live media stream is received and played at a client device. A first ad indicator in the live media stream, indicating a first start point for a first ad period, is detected. Upon reaching the first start point, reception of the live media stream is paused and one or more first replacement ads are played instead of one or more first original ads. Before the first ad period ends, a small portion of the live media stream is fetched in order to detect the presence of a second ad indicator indicating the presence of a second, consecutive ad period in the live media stream. Upon detecting the second ad indicator, one or more second replacement ads are played during the second ad period.

主权项

1. A method comprising:
receiving and playing a live media stream at a client device; playing a first ad during a first ad period in the live media stream; before the first ad finishes playing during the first ad period, fetching only a portion of the live media stream in order to detect the presence of a subsequent ad indicator, the subsequent ad indicator indicating a start point for a second ad period in the live media stream, the second ad period being consecutive to the first ad period and set to start immediately following the first ad period; and upon detecting the presence of the subsequent ad indicator, playing a replacement ad at the start point for the second ad period, instead of playing an original second ad in the live media stream, during the second ad period.