| 摘要 |
Disclosed are an advertisement system and an advertisement method using a 3D model, the system comprising: a content manager for providing content having a 3D model placed in a background which has an advertisement shown on one or more parts of an area thereof; a 3D model analysis unit for analyzing the 3D model and providing analysis information about the 3D model; an advertisement providing unit for providing advertisement information by means of background type information about the background and/or the analysis information about the 3D model; and a background providing unit for providing the content manager with the background which comprises the advertisement information for showing the advertisement. |
