| 摘要 |
Provided are an advertisement push method and advertisement push system, belonging to the field of the Internet; said method comprises: recording a label corresponding to a movie and a label corresponding to an advertisement (S101); counting the labels corresponding to movies ordered by a user corresponding to a specific fingerprint (S102); if the number of times a movie having a particular label is ordered by the user is larger than the number of times the user orders a movie having another label and exceeds a certain threshold, then setting said specific label to be an interest label of the user corresponding to the fingerprint (S103); when the user corresponding to the fingerprint is detected to have ordered a movie, pushing to the user corresponding to the fingerprint an advertisement having the same interest label (S104). By means of monitoring the user's fingerprint and the movie corresponding to the fingerprint, the interests of the user corresponding to the fingerprint are recognized, thus relevant advertisements are automatically pushed and the accuracy of delivered advertising is improved. |
