SYSTEMS AND METHODS FOR RECOMMENDING MERCHANTS

摘要

A computer system for recommending a merchant to a candidate consumer is provided. The computer system includes a memory device for storing data and a processor. The processor is programmed to collect transaction information for transactions between a plurality of payment cardholders and a plurality of merchants over a predetermined time period where the transaction information includes a merchant identifier associated with each transaction, generate a list of cardholders based on the transaction information where the cardholder list includes an inferred residential zip code associated with each cardholder, determine a number of unique cardholders for each inferred residential zip code associated with each merchant identifier based on the transaction information and the cardholder inferred residential zip codes, calculate a local popularity score for each merchant based on the number of unique cardholders and cardholder inferred residential zip codes, and generate a list of merchants based on the local popularity score.