| 主权项 |
1. A method of associating a household member with web activity, comprising:
receiving, by a communications module of a log server, from a household database, demographic information for a plurality of members of a household; receiving, by the communications module of the log server, from an Internet log database populated by a household router, web activity information for the household; identifying, by a correlation module of the log server, from the Internet log database, a web activity session from the web activity information, wherein the web activity session is associated with a single member of the household; identifying, by the correlation module of the log server, from the Internet log database, a plurality of web sites visited during the web activity session; accessing, by the communications module of the log server, from a demographics database, web demographic distribution data for at least some of the plurality of the web sites visited, wherein the web demographic distribution data maintained in the demographics database for a web site identifies a respective percentage of total visits to the web site for each of a plurality of predefined demographic segments that partition the total visits based on the demographics information; computing, by the correlation module of the log server, a member probability for each respective household member that specifies the likelihood that the respective household member conducted the web activity session, wherein the computation for each respective household member correlates the web demographic distribution data of the web sites visited with the respective demographic information of the respective household member; determining, by the correlation module of the log server, that a first household member of the plurality of members of the household is the member of the household who conducted the web activity session when the member probability for the first household member exceeds the member probability for each of the other household members by a predetermined margin; receiving, by the communications module the log server from a set top box connected to a television device distinct from a computing device that performed the web activity, television viewing information for the household, wherein the television viewing is performed at a television device distinct from a computing device that performed the web activity; identifying, by the correlation module of the log server, a television viewing session from the television viewing information; identifying, by the correlation module of the log server, one or more television programs tuned during the television viewing session; accessing, by the communications module of the log server, from the demographics database, television demographic distribution data for at least a subset of the television programs tuned, wherein the television demographic distribution data maintained in the demographics database for a television program identifies a respective percentage of total viewership of the television program for each of the plurality of predefined demographic segments that partition the total viewership; identifying, by the correlation module of the log server, a second household member of the plurality of members of the household as a member of the household who conducted the selected television viewing session by correlating the television demographic distribution data of the television programs tuned with the demographic information of the second household member; and correlating, by the correlation module of the log server, a web site visited in the selected web activity session with a television program tuned in the selected television viewing session when the first household member is the same as the second household member. |
