Method for adjusting content of a webpage in real time based on users online behavior and profile

摘要

The present invention discloses a method for providing adjusted content in a webpage in a website. The method comprising the steps of: tracking visitors that are visiting the monitored website to identify one or more parameters relating to visitor profile, navigation behavior and/or content usage, analyzing the parameters that were identified selecting at least one statistical algorithm, which is relevant for the type of knowledge that was identified, real time monitoring visitor behavior including: profile, navigation path and/or content usage of each visitor in the monitored website, real time analyzing the monitored behavior according to the relevant statistical algorithm and real time replacing or adding content in the webpage to be presented for a specified visitor according analysis results in a specified part of the webpage.

主权项

1. A method for adjusting content in a webpage in a website, comprising:
monitoring the website with a user tracking module; tracking a user that is visiting the monitored website with the user tracking module to identify a plurality of parameters relating to the user, including a first parameter associated with the user's navigation behavior within the monitored website and a second parameter associated with the user's usage of content within the monitored website; analyzing the identified parameters including selecting a statistical algorithm for each of the plurality of parameters corresponding to a type of the parameter, including selecting a first statistical algorithm to analyze the first parameter and a second statistical algorithm to analyze the second parameter, and wherein the identified parameters are analyzed in real time; selecting content in the webpage to be presented to the user corresponding to the statistical algorithm analysis results, wherein the selected content is selected from a plurality of content stored in a content database; and presenting the selected content in the webpage presented to the user, wherein the selected content is presented in a selected part of the webpage.