Advertisement system based on smart card, a method thereof, and smart card applied to the same

摘要

Disclosed are a system and a method for providing an advertisement service and a smart card applied to the same. The system includes the smart card to extract meta data by searching for accumulated and processed personalized information according to the request for a personalized advertisement from a user terminal, and to provide the URL information for advertisement contents by searching for the advertisement contents, which are embedded based on the SCWS function, according to the meta data to provide the URL information of the advertisement contents. Personalized information is obtained based on the SCWS function and the USIM, and a messaging advertisement service is realized based on the personalized information, so that information focusing on a use extracted through personal behavior analysis is provided.

主权项

1. A smart card for providing personalized advertisement in cooperation with a user terminal based on a smart card web server function, the smart card comprising a processor configured as:
an advertisement processing module for sending a request for extraction of personalized information when a request for personalized advertisement is received from the user terminal, extracting and providing meta data by searching for the extracted personalized information, and transmitting a uniform resource locator of advertisement contents, which is searched for based on the meta data, to the user terminal; a personalized information processing module for storing processed personalized information according to operation of the smart card, extracting the personalized information according to the request for extraction of the personalized information from the advertisement processing module, and providing the personalized information to the advertisement processing module; a content storing module for storing updated advertisement contents provided from an advertisement providing server through the advertisement processing module; and a content managing module for searching for advertisement contents stored in the content storing module based on the meta data received from the advertisement processing module and providing the uniform resource locator of the advertisement contents to the advertisement processing module.