SIGNAL STRENGTH DETERMINATION AND MOBILE DEVICE IDENTIFICATION MONITORING SYSTEM

摘要

A consumer sensing and audience measurement system that utilizes the mobile phone carried by the consumer as a proxy for the consumer's location inside a building and consumer attributes. Actions include monitoring wireless communications being provided by one or more mobile devices. A first broadcast identifier indicated in wireless communications can be identified during a first time period. A first location corresponding to the first broadcast identifier can be determined based on a strength associated with wireless communications that indicate the first broadcast identifier. A second broadcast identifier can be identified in the monitored wireless communications during a second time period. A second location corresponding to the second broadcast identifier can be determined based on a strength associated with wireless communications that indicate the second broadcast identifier. A likelihood that the first broadcast identifier and the second broadcast identifier are associated with a same particular mobile device can be determined.

主权项

1. An active beacon system comprising one or more processors and one or more computer storage media storing instructions that when executed by the one or more processors, cause the one or more processors to:
monitor wireless communications being provided by one or more mobile devices, the mobile devices being within a threshold distance of the active beacon system; identify, from the wireless communications, a first broadcast identifier indicated in the wireless communications during a first time period; determine a first location corresponding to the first broadcast identifier based on a strength associated with wireless communications that indicate the first broadcast identifier, the first location indicating a location of a mobile device associated with the first broadcast identifier; identify, from the wireless communications, a second broadcast identifier indicated in the monitored wireless communications during a second time period; determine a second location corresponding to the second broadcast identifier based on a strength associated with wireless communications that indicate the second broadcast identifier; and determine a likelihood that the first broadcast identifier and the second broadcast identifier are associated with a same particular mobile device of the one or more mobile devices, the determination based on a time difference between the first time period and the second time period, and a difference between the first location and the second location.