METHOD AND APPARATUS FOR GATHERING AND USING GEOCODED INFORMATION FROM MOBILE DEVICES

摘要

Methods and apparatus for using geocoding information from a user's mobile device to determine program and advertising media content to deliver to the user.

主权项

1. A method, comprising:
identifying at a television receiver user geocoding information associated with a mobile device of at least one user; comparing the user geocoding information with a geocoded assets database containing locations of geocoded assets to identify matched locations the at least one user is currently in proximity to; receiving at the television receiver content information containing at least one of program content and advertising content, the content including geocoding information, embedded in the program or advertising content, the geocoding information identifying a location relevant to at least a portion of the content; receiving at the television receiver user content preferences for the at least one user; comparing the matched locations with the embedded geocoding information identifying the location relevant to the at least a portion of the content and with the user content preferences to determine content relevant to the at least one user; and presenting on a presentation device the content relevant to the at least one user, the presenting device presenting to the user in real time data regarding a geocoded asset that is physically close to the user's location.