METHODS AND APPARATUS TO MONITOR MEDIA PRESENTATIONS

摘要

Methods, apparatus, systems and articles of manufacture to monitor media presentations are disclosed. An example method includes providing a software development kit (SDK) to an application developer. The SDK is to enable the application developer to create a monitoring enabled application. A panelist identifier is transmitted in response to a request from a registrar executed by the media device. The request includes demographic information associated with a user of the media device. The panelist identifier is stored in a shared memory of the media device and is accessible to the monitoring enabled application. The monitoring enabled application is to collect data if the panelist identifier is in the shared memory and to disable collection of the data if the panelist identifier is not in the shared memory. The data is collected from the monitoring enabled application.

主权项

1. An apparatus for monitoring a media device, the apparatus comprising:
a software development kit provider to provide a software development kit to an application developer, the software development kit to enable the application developer to create a monitoring enabled application; a registration data receiver to transmit a panelist identifier in response to a request from a registrar executed by the media device, the request including demographic information associated with a user of the media device, the panelist identifier stored in a shared memory of the media device and accessible to the monitoring enabled application, the monitoring enabled application to collect at least one of application monitoring data or media monitoring data if the panelist identifier is in the shared memory and to disable collection of the at least one of application monitoring data or media monitoring data if the panelist identifier is not in the shared memory; and a monitoring data receiver to collect the at least one of application monitoring data or media monitoring data from the monitoring enabled application.