SYSTEM AND METHOD FOR SUPPLEMENTAL CONTENT SELECTION AND DELIVERY

摘要

A computer system (e.g., such as provided for a network service) operates to determine an inventory of time slots for a given airing. The computer system assigns a supplemental content item to a time slot of the given airing when the given airing is rendered on at least some of a plurality of playback devices. The computer system may structure a tag element to include data that is specific to a third-party, and then communicate a plurality of tags that include the tag elements to playback devices that are (or will) render the primary content of the airing.

主权项

1. A method for providing supplemental content with airings of programming media, the method being implemented by one or more processors and comprising:
determining an inventory of time slots for a given airing; assigning an advertiser data set to a time slot of the given airing when the given airing is to be played back on at least some of a plurality of playback devices in a population of viewers; structuring a tag to include a network data element that is specific to the advertiser data set; and communicating a plurality of tags to multiple client devices that are part of the population of viewers, when individual client devices playback the given airing, the network data element of the tag causing each of the client devices to retrieve and render supplemental content corresponding to the advertiser data set when playing back the given airing.