METADATA DELIVERY SYSTEM FOR RENDERING SUPPLEMENTARY CONTENT

摘要

A computer system (e.g., such as provided for a network service) operates to determine an inventory of time slots for a given airing. The computer system assigns a supplemental content item to a time slot of the given airing when the given airing is rendered on at least some of a plurality of playback devices. The computer system may structure a tag element to include data that is specific to a third-party, and then communicate a plurality of tags that include the tag elements to playback devices that are (or will) render the primary content of the airing.

主权项

1. A method for operating a network service to provide content, the method comprising:
(a) determining a media resource that a playback device has requested for playback; (b) providing the playback device with a set of time-based metadata that is associated with the media resource, the set of time-based metadata being correlative to a timeline of events in a playback of the media resource, including a start time when the playback initiates, the set of time-based metadata identifying a predetermined available time slot during the playback of the media resource; and (c) providing the playback device with a programmatic resource for retrieving a supplemental content resource and rendering a corresponding supplemental content during the predetermined available time slot.