SYSTEMS AND METHODS FOR MONITORING MEDIA INTERACTIONS

摘要

Described herein are systems and methods for monitoring media interactions, and the embodiments disclosed herein are focussed on media interactions at mobile devices. A software application executing at the mobile device is configured to monitor user interactions with the device during that media item playback (using any one or more of the available device inputs, which may include the likes of touchscreens, cameras, buttons, microphones, gyroscopes, and so on). The timing and nature of these user interactions is analysed relative to media event data defined, thereby to identify correlations. The presence/absence of such correlations may be used for a number of purposes, such as media lockout control, competitions/promotions, entertainment provision, data collection/analysis, and the like. One very specific example is to instruct a user to, whilst viewing a football match, touch the location of a particular sponsor's logo (printed on a real-world substrate) each time it appears on screen.

主权项

1. A method, performed at a server device, for monitoring media interactions at a client device, the method including:
receiving, from the client device, interaction data indicative of a plurality of interactions, wherein at least a subset of the interactions are each associated with: (i) an interaction measure, wherein the interaction measure includes a touch position for a touch interaction with a touchscreen device, wherein the touch position is defined by coordinates relative to a display object that displays a stream of video data; and (ii) an interaction time, wherein the interaction time is defined relative to a known timeline for the stream of video data, wherein the interactions are made during playback of the stream of video data vis the display object at the client device; processing the interaction data relative to media event data for the stream of video data, wherein the media event data is indicative of a plurality of media events, a least a subset of the media events having: (i) a respective event time defined relative to the known timeline for the stream of video data; and (ii) respective data representative of a predefined touch position, defined by coordinates or a coordinate range relative to a display object that displays a stream of video data; identifying one or more correlations between the interactions and media events, wherein identifying a given correlation includes: (i) for a given interaction, determining the interaction time; (ii) for the given interaction, identifying a media event having an event time corresponding to the interaction time; (iii) comparing (a) the touch position for the given interaction with (b) the predefined touch position for the identified media event; (iv) identifying a correlation in the case that there is concordance between (a) the touch position for the given interaction with (b) the predefined touch position for the identified media event; such that identification of a correlation between the interactions and media events demonstrates that a touchscreen displaying the stream of video data has been touched at a particular location at a particular time corresponding to a particular location and a particular time predefined in the media event data.