ADAPTIVE USER INTERFACE FOR REAL-TIME SEARCH RELEVANCE FEEDBACK

摘要

A method and apparatus for dynamically adjusting the user interface of a search engine in order to effectively communicate the improved relevancy achieved through real-time implicit re-ranking of search results is described. Real-time implicit re-ranking occurs without delay after every user action as the search is being conducted, so finding methods of immediately altering the search page without disrupting the user experience is important. Graphical icons next to search results are employed to enable generating and removing re-ranked results, referred to as “recommended” search results. Clusters based on the real-time user model are also displayed to facilitate query reformulations. Sponsored links are selected using the real-time user model along with a combination of RPC and CTR information and are displayed in a manner similar to the organic results, or used to replace the initial sponsored links altogether.

主权项

1. A computer implemented method for dynamically modifying search results comprising:
receiving user electronic input with one or more keywords for use as search terms from a user; accessing a database with the search terms; providing a first set of search result objects to a database; displaying a first portion of the set of search result objects to the user on a device display; monitoring user computer inputs to determine which object said user clicks on in interacting with said first set of search result objects; compiling, with the computer, information to infer user intent based on the content of said object the user clicks on; before display of objects beyond said first portion of the search result objects, re-ranking a second portion of the set of objects based on said user inferred intent, the second portion being objects not previously displayed to the user on the device display; wherein the first portion of the set of search result objects previously displayed to the user on the device display is not displayed as re-ranked on the device display; compiling, with the computer, said re-ranked second portion of the set of search result objects; displaying to said user on the device display the second portion of re-ranked objects; and using terms from a title and display text corresponding to a selected object as subordinate keywords for generating said re-ranking of said second portion of said set of search result objects.