SUPPLEMENTAL CONTENT PLAYBACK SYSTEM

摘要

A computer system (e.g., such as provided for a network service) operates to determine an inventory of time slots for a given airing. The computer system assigns a supplemental content item to a time slot of the given airing when the given airing is rendered on at least some of a plurality of playback devices. The computer system may structure a tag element to include data that is specific to a third-party, and then communicate a plurality of tags that include the tag elements to playback devices that are (or will) render the primary content of the airing.

主权项

1. A method for operating a playback device to render supplemental content, the method comprising:
receiving metadata from a network service, the metadata being specific to a primary content and including a tag that identifies a time slot and a network resource; while the primary content is being played back, retrieving a supplemental content item from the network resource that is identified by the tag; and using an output generated from playback of the primary content to synchronize when supplemental content that is based on the supplemental content item is rendered during playback of the primary content.