发明名称 |
SYSTEMS AND METHODS FOR OPTIMIZING CONTENT LAYOUT USING BEHAVIOR METRICS |
摘要 |
Systems and methods for optimizing content layout using behavior metrics are provided. Behavioral data is collected for a content item presented on a client device. The behavioral data indicates various locations within a display area of the content item at which a user action (e.g., clicking) occurs. The behavioral data is used to assign weights to various components of a layout scheme for the content item. A user action that occurs within an area of the content item associated with a particular component of the layout scheme contributes to the weight of the corresponding component. The weights associated with each component of the layout scheme are used to optimize the layout for the content item. Components with greater assigned weights are highlighted or emphasized. The display sizes of components in the optimized layout scheme may correspond to the weights associated with the components. |
申请公布号 |
EP3126940(A1) |
申请公布日期 |
2017.02.08 |
申请号 |
EP20140887713 |
申请日期 |
2014.04.02 |
申请人 |
Google Inc. |
发明人 |
ZHANG, Guannan;OU, Zhenguo |
分类号 |
G06F3/048 |
主分类号 |
G06F3/048 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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