| 摘要 |
A method of analysing user generated content involves monitoring plackback of video content on a first user device, monitoring user generated content having predetermined content, determining if the user generated content was generated by a first user associated with the first user device, and identifying a chronological time at which the user generated content was made and identifying the corresponding playback time of the video content. The video content may be video-on-demand (VOD) viewed offline. The user generated content and predetermined content may be a social media comment or post which may be preceded by a predetermined character or tag, such as a #. The comments and associated playback time may be stored and forwarded to other user devices. The aim of the invention is to allow a content provider to associate user generated content with a particular playback time of video content, even when the video content is being viewed offline or on-demand. This is in contrast to alleged prior art in which user generated content may only be associated with a particular moment of video content if it is known when a user will be viewing the video content for example during a live television broadcast. |
