Promoting time-based content through social networking systems

摘要

Time-based media is distributed and promoted in a social networking environment. Accounts of a social networking system author social media content items (SMCIs) from which a social networking system infers relevance of content to users of those accounts. Content distributors submit time-based media content to the social networking system, which creates distributor SMCIs containing the time-based media content. Accounts are identified to receive distributor SMCIs based on SMCIs previously authored by those accounts as well as identifying information and the subject of the SMCI. Content promoters may add promotional material to distributor SMCIs, which the social networking service sends to additional accounts.

主权项

1. A computer-implemented method for distributing time-based media (TBM) content through a social networking system, the method comprising:
receiving a plurality of social media content items authored by a plurality of accounts of the social networking system, the social media content items comprising at least some text, the social networking system comprising identifying information associated with the accounts, one of the accounts being for a distributor of TBM content; receiving, from the distributor of TBM content and during a broadcast of TBM content having a time-based component, a TBM content reference referencing the TBM content currently being broadcast; forming a distributor social media content item comprising descriptive text, metadata identifying information associated with the distributor, and the TBM content reference; identifying, by at least one processor, a subset of accounts to receive the distributor social media content item, the subset identified based on the TBM content, the social media content items authored by accounts within the subset, the descriptive text, and the identifying information associated with each account of the subset; sending the distributor social media content item to the identified subset of accounts; receiving promotion information for the distributor social media content item from one or more content promoters; modifying the sent distributor social media content item to include the promotion information, the modified distributor social media content item identifying the distributor as an author; identifying a second subset of accounts to receive the modified distributor social media content item, the second subset identified based on the modified distributor social media content item, the social media content items, and the identifying information associated with each account; and sending the modified distributor social media content item to the second subset of accounts on behalf of the distributor.