| 发明名称 | Systems and methods to identify intentionally placed products | ||
| 摘要 | Systems and methods to identify intentionally placed products in media content are disclosed. A disclosed system to detect intentionally placed products in media content includes a placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record; and a collection facility to receive the product placement record and the event record. | ||
| 申请公布号 | US9563897(B2) | 申请公布日期 | 2017.02.07 |
| 申请号 | US200812049077 | 申请日期 | 2008.03.14 |
| 申请人 | THE NIELSEN COMPANY (US), LLC | 发明人 | Harkness David H.;Ramaswamy Arun |
| 分类号 | G06Q30/02 | 主分类号 | G06Q30/02 |
| 代理机构 | Hanley, Flight and Zimmerman, LLC. | 代理人 | Hanley, Flight and Zimmerman, LLC. |
| 主权项 | 1. A system to detect intentionally placed products in media content comprising: a placement monitor site including a logic circuit, the placement monitor site to record an occurrence of a first intentionally placed product within first broadcast media content in a product placement record; an audience measurement site to record an audience interaction with a second intentionally placed product in second broadcast media content in an event record, the audience interaction including a selection of the second intentionally placed product by an audience member; and a collection facility to store the product placement record and the event record. | ||
| 地址 | New York NY US | ||