Method, apparatus, and computer program product for consumer tracking

摘要

Provided herein are systems, methods and computer readable media for consumer monitor and tracking. An example method may include receiving client device ID and client device profile data, comparing client device ID and client device profile data to a plurality of known client device versions, generating an updated known client device version in an instance in which the client device ID correlates to at least one of the plurality of known client device versions and the client device profile data does not correlate to the at least one of the plurality of known client device versions and generating a new known client device version in an instance in which the client device ID does not correlate to at least one of the plurality of known client device versions.

主权项

1. A method for monitoring and identifying mobile application and web browser activity of a client device, the method comprising:
receiving client device ID and client device profile data; comparing client device ID and client device profile data to a plurality of known client device versions, the known client device version being a data entity generated by a host system that identifies a particular instance of a client device; generating an updated known client device version in an instance in which the client device ID correlates to at least one of the plurality of known client device versions and the client device profile data does not correlate to the at least one of the plurality of known client device versions; generating a new known client device version in an instance in which the client device ID does not correlate to at least one of the plurality of known client device versions; comparing client device ID to any known client device sessions, a known client device session being a data entity generated by a host system that captures, identifies, or embodies an instance or a period of consumer activity associated with a website or mobile application, the comparing of the client device ID to any known client device sessions comprising: determining when to close a session based on captured indications of consumer activity for the period of consumer activity; associating a session timestamp, which is a data entity that may be included in a session ID for indicating a time of last consumer activity, at each instance of consumer activity; and identifying, upon reception of an indication indicative of new consumer activity, whether a stop in consumer activity meets a predetermined threshold; based on the session timestamp, a session time being a predetermined time of inactivity in which the host system may determine that subsequent consumer activity is part of an originally identified session; generating an updated known client device session in an instance in which the client device ID correlates to any known client device sessions; generating a new known client device session in an instance in which the client device ID does not correlate to any known client device sessions; receiving a consumer ID; and correlating the updated known client device session or the new known client device session to a consumer session reference based on the consumer ID.