Techniques for rendering advertisements with rich media

摘要

In one embodiment, an advertisement is matched to subject matter in a portion of rich media content, such as a digital video, Flash™ animation, etc. For example, during the playing of rich media content, it may be determined by audio recognition techniques that the content's subject matter matches or correlates with an advertisement. Rendering preferences associated with the advertisement are then determined. The rendering preferences may be used to determine how the advertisement should be rendered (i.e., displayed in association with the content). The advertisement is then served to a device. The advertisement is served such that it can be rendered relative to a time that the portion of media is being displayed on the device.

主权项

1. A non-transitory processor-readable medium storing code representing instructions for correlating advertisements to rich media content, the instructions configured to cause a processor to:
extract a subject matter contained in each segment from a plurality of segments of an item of rich media content, presented on a webpage at a device, using one or more recognition techniques selected from a group consisting of audio recognition, image recognition, and semantic analysis; select an advertisement from among a plurality of advertisements to associate with each segment from the plurality of segments of the item of rich media content based at least in part on (1) an Internet Protocol (IP) address of the device, and (2) a first temporal position within a segment from the plurality of segments of a first concept match relative to a second temporal position within that segment of a second concept match; and send to the device via a network the advertisement associated with the segment from the plurality of segments such that the advertisement is injected into the item of rich media content on the webpage at a third temporal position within the segment based on the first temporal position and the second temporal position.