CONTEXTUAL PROFILE

摘要

A contextual profile system is provided with an on-line social network system. In response to a request from a member of the on-line social network system to access a profile page of another member, the contextual profile system determines the context of the request, determines associated key profile units based on the context, and constructs a custom version of the other member's profile page. The custom version of the profile page is then presented to the requesting member.

主权项

1. A computer-implemented method comprising:
detecting a request indicating a viewer profile and a viewee profile, the viewer profile and the viewee profile representing respective members in an on-line social network, the viewee profile comprising a plurality of profile units; determining context of the request; based on the determined context, determine one or more key profile units from the plurality of profile units, using at least one processor; construct a personalized visualization of the viewee profile, the personalized visualization having a visible presentation area and a viewable presentation area, the visible presentation area to be presented on a display device as the personalized visualization is loaded for viewing, the viewable presentation area accessible for viewing by a further action, the constructing comprising including the one or more key profile units into the visible presentation area; and causing presentation of the personalized visualization of the viewee profile on a display device.