ADVERTISING REQUEST AND RULES-BASED CONTENT PROVISION ENGINE, SYSTEM AND METHOD

摘要

The present invention includes an approval engine for pre-approving media content by which a user can interact with an ad generator and request at least one content item not owned by the user for inclusion in a creative. The approval engine also includes a content provision rules engine that includes a plurality of rules asserted by the owner of the requested content to govern the inclusion of the content in the creative, where ones of the plurality of rules includes a minimum price. The content provision rules engine further includes a content provision interface by which the owner of the requested content can interact with the content rules engine to assert the plurality of rules. The user then receives authorization to include the requested content upon meeting the requirements of each of the plurality of rules asserted by the owner prior to the content request made by the user.

主权项

1. An approval engine for pre-approving use of media content in at least one creative, comprising:
a creative generator graphical computing interface by which a user interacts with a creative generator, wherein the user requests at least one of the media content owned by other than the user for inclusion in a creative generated from said creative generator interface; and a content provision rules engine, including: a plurality of rules asserted by an owner of the requested at least one of the media content to govern inclusion of the at least one of the media content in the creative, wherein meeting, based on a comparison by at least one computing processor, of at least a first set the plurality of rules by the request effects the request without a unique approval by the owner for the inclusion; wherein the user receives the effected request contemporaneously with meeting the plurality of rules.