Location Blocking Service From A Web Advertiser

摘要

Location-blocking and identity-blocking services that can be commercially offered by a service promoter, e.g., a cellular service provider or a web advertiser. In the identity-blocking service, the service provider may disclose the current physical location of a mobile subscriber (i.e., a cellular phone operator) to a third party (e.g., a web advertiser) subscribing to the identity-blocking service. However, the service provider may not send any identity information for the mobile subscriber to the third party. On the other hand, in the location-blocking service, the service provider may disclose the mobile subscriber's identity information to the third party, but not the current physical location of the mobile subscriber. Blocking of the mobile subscriber's identity or location information may be desirable for privacy reasons, to comply with a government regulation, or to implement a telecommunication service option selected by the mobile sub scriber.

主权项

1. A system comprising:
a server in communication with a database via a network, wherein the database stores user-specific advertisements; and instructions that, when executed by the server, causes the server to perform operations comprising
receiving activation of a location blocking option from a browser-enabled cellular device that is in communication with the network, wherein the browser-enabled cellular device is associated with a user,selecting a user-specific advertisement from the database, the selecting being based on a cookie that stores information and preferences that relate to a particular website accessed using the browser-enabled cellular device, andinitiating sending of the user-specific advertisement to the browser-enabled cellular device, wherein the user-specific advertisement does not include a reference to a location of the browser-enabled cellular device.