PUBLISHER FACILITATED ADVERTISEMENT MEDIATION

摘要

A system and method for publisher facilitated advertisement mediation are provided. In example embodiments, a request to provide advertisement content is received from a user device. The request includes context data indicating a context of the request. In response to the request, a specification of an advertisement is assembled. A price for placing the advertisement is calculated based on the context data. The specification of the advertisement and the price are transmitted to the user device.

主权项

1. A system comprising:
a computer-readable medium having instructions stored thereon, which, when executed by a processor, cause the system to: receive, from a user system, a fill request to fill a vacant advertisement position on a user interface of the user system, the fill request including context data indicating a context of the fill request; in response to the fill request, generate advertisement data to be used at the user system to create an advertisement; calculate a content specific price for positioning the advertisement on the user interface of the user system based on the context data; and communicate the advertisement data and the content specific price to the user system.