System, Method, Software and Data Structure for Independent Prediction of Attitudinal and Message Responsiveness, and Preferences For Communication Media, Channel, Timing, Frequency, and Sequences of Communications, Using an Integrated Data Repository

摘要

The present invention provides a system, method, software and data structure for independently predicting attitudinal and message responsiveness, using a plurality of attitudinal or other identification classifications and a plurality of message content or version classifications, for a selected population of a plurality of entities, such as individuals or households, represented in a data repository. The plurality of predictive attitudinal (or identification) classifications and plurality of predictive message content (ore version) classifications have been determined using a plurality of predictive models developed from a sample population and applied to a reference population represented in the data repository, such as attitudinal, behavioral, or demographic models. For each predictive attitudinal (or identification) classification, at least one predominant predictive message content or version classification is independently determined. The exemplary embodiments also provide, for each predictive attitudinal classification, corresponding information concerning predominant communication media (or channel) types, predominant communication timing, predominant communication frequency, and predominant communication sequencing.

主权项

1. A computing system-implemented method for automatically generating a plurality of communications to a selected population of a plurality of entities represented in one or more data repositories stored in one or more data storage devices, the method comprising:
using the computing system, retrieving from one or more data storage devices an identification of a selected population, represented in the one or more data repositories, to receive a plurality of communications; using the computing system, retrieving from the one or more data storage devices an identification of a first group of individuals of the selected population comprising individuals having at least one core predictive identification classification, of a plurality of predictive identification classifications, having a comparatively greater penetration index and having a comparatively greater proportion of the selected population; using the computing system, retrieving from the one or more data storage devices an identification of a second group of individuals of the selected population comprising individuals having at least one niche predictive identification classification, of the plurality of predictive identification classifications, having a comparatively greater penetration index and having a comparatively lesser proportion of a reference population; using the computing system, retrieving from the one or more data storage devices an identification of a third group of individuals of the selected population comprising individuals having at least one growth predictive identification classification, of the plurality of predictive identification classifications, having a comparatively lesser penetration index and having a comparatively greater proportion of the reference population; using the computing system, retrieving from the one or more data storage devices a plurality of message content versions; using the computing system, retrieving from the one or more data storage devices, for each communication of the plurality of communications, a selected communication timing, of a plurality of potential communication timings, determined using at least one at least one predominant predictive communication timing classification of a plurality of predictive communication timing classifications; using the computing system, automatically generating a plurality of first communications, of the plurality of communications, to the first group of individuals, the plurality of first communications having at least one first message content version of the plurality of message content versions, and for each communication of the plurality of first communications, automatically transmitting the communication electronically according to the selected communication timing for the selected individual of the first group of individuals; using the computing system, automatically generating a plurality of second communications, of the plurality of communications, to the second group of individuals, the plurality of second communications having at least one second message content version of the plurality of message content versions, the second group of individuals different from the first group of individuals and the at least one second message content version different from the at least one first message content version, and for each communication of the plurality of second communications, automatically transmitting the communication electronically according to the selected communication timing for the selected individual of the second group of individuals; and using the computing system, automatically generating a plurality of third communications, of the plurality of communications, to the third group of individuals, the plurality of third communications having at least one third message content version of the plurality of message content versions, the third group of individuals different from the first and second groups of individuals and the at least one third message content version different from the at least one first and at least one second message content versions, and for each communication of the plurality of third communications, automatically transmitting the communication electronically according to the selected communication timing for the selected individual of the third group of individuals.