COMPUTER SYSTEM AND METHOD FOR TARGETING CONTENT TO USERS VIA MULTIPLE TECHNOLOGY PLATFORMS

摘要

A computer system uses data about delivery of particular content to users via multiple technology platforms. For example, the computer system may track delivery of particular content to an audience via television in order to enable the same or similar content to be delivered to the same or similar audience via a digital medium (e.g., the web), and vice versa. The computer enables the provider of the content (e.g., advertisement) to benefit from exposure data in one medium or technology platform-namely television or digital-when targeting content at viewers in the other medium or technology platform.