发明名称 |
CROSS-SCREEN MEASUREMENT ACCURACY IN ADVERTISING PERFORMANCE |
摘要 |
The present invention is directed to statistical methods for measuring cross-screen efficacy as it relates to advertising. The improved statistical methods provide the ability for advertisers and advertising agencies to predict the behaviors of consumers based on their aggregated cross-screen behavior. The system creates a new output that includes optimized user segments and classifications. A second part of the output is improved measurement and prediction of future consumer behaviors based on the processed multi-sided data on cross-screen behavior. |
申请公布号 |
WO2017019647(A1) |
申请公布日期 |
2017.02.02 |
申请号 |
WO2016US43958 |
申请日期 |
2016.07.25 |
申请人 |
VIDEOAMP, INC. |
发明人 |
RAY, Debajyoti;MCCRAY, Ross;GULLO, David;PRASAD, Jay |
分类号 |
G06F13/00;G06F15/16;G06F17/30;G06Q10/00;G06Q30/00 |
主分类号 |
G06F13/00 |
代理机构 |
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代理人 |
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主权项 |
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地址 |
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