Methods, apparatuses and computer-readable media for annotating ads with location tags

摘要

When a contact of a user tags a location, a posted comment, or a shared item, the location tag may be used to boost ad scores and/or annotate content such as advertisements. The location tag may be used to annotate ads to indicate that the contact has tagged a location associated with the ad. Persons other than contacts of the user may also tag and have their location tags be counted in annotations as well. Advertisers may specify locations that are associated with their ads. Location tags may be stored in a table, and used by an ads server to boost scores of ads that have been location tagged. An annotation server may also use location tags to construct annotations that are sent to a client device operated by the user. The annotations may be based on one or more location tags made by one or more users.

主权项

1. A method performed by a data apparatus, comprising:
receiving, from a client device operated by a user, a request for a content item; in response to said request, identifying content items available to be sent to said client device; determining one or more designated geographic locations for each of the identified content items; determining one or more contacts of said user, said determined one or more contacts being members of a social network of said user; for each of the identified content items:
determining a score for the content item based on a number of tagging actions that were performed by the user's contacts at the determined designated geographic location for the identified content item, wherein said tagging actions mark an association of a person with a particular geographic location;selecting, from the identified content items, a particular content item to be sent to the client device based on the scores;determining that a timestamp associated with at least one of the tagging actions performed at the designated geographic location for the particular content item is within a time period specified by a provider of the particular content item, the timestamp indicating a time of the tagging action; constructing, based on the determination that the timestamp is within the time period, an annotation that identifies at least one of the user's contacts with the tagging action corresponding to the designated geographic location and indicates the time of the tagging action based on the timestamp associated with the at least one location record; and sending said annotation to said client device.