Systems and methods for protecting internet advertising data

摘要

Systems and methods are disclosed for protecting user privacy in, for example, online advertising environments. The method includes receiving data related to a user in a first communication session between a host server and a client device, and generating a user profile associated with the user. The method further may include encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data. Thereafter, either the decryption key or a portion of the encrypted user profile data may be transmitted to the client device and then deleted from host server before ending the first communication session. The method further may include establishing a second communication session between the host server and the client device and retrieving the transmitted content. Then targeted advertising may be provided by decrypting the encrypted user profile data.

主权项

1. A computer-implemented method for protecting user privacy in an online advertising environment, the method comprising:
receiving, at a host server, data related to user in a first communication session between the host server and a client device; generating or receiving, at the host server, a user profile associated with a user; encrypting the user profile to produce encrypted user profile data and generating a decryption key for decrypting the encrypted user profile data; transmitting the decryption key to the client device, deleting the decryption key from the host server, and ending the first communication session; establishing a second communication session between the host server and the client device; receiving the decryption key from the client device in the second communication session; and providing targeted advertising based in part on decrypting the encrypted user profile data by:
regenerating the user profile based on decrypting the encrypted user profile data;determining a target audience for advertising content; andproviding targeted advertising based on the target audience and the regenerated user profile.