An apparatus for cleaning one or more components of a bottle labeling assembly, the apparatus comprising a pneumatic motor; a cleaning component coupled to the pneumatic motor; the cleaning component including a plurality of bristles and configured to rotate according to operation of the pneumatic motor; a guide rail and bearing coupled to at least one of the cleaning component or the pneumatic motor; and a pneumatic cylinder coupled to the guide rail and bearing and at least one of the cleaning component or the pneumatic motor, the pneumatic cylinder operative to move the cleaning component and the pneumatic motor along the guide rail and bearing is shown.