QUALITY SCORING SYSTEM FOR ADVERTISEMENTS AND CONTENT IN AN ONLINE SYSTEM

摘要

A server system of an online information system displays advertising items and content items retrieved from storage devices as a stream viewable by a user on a user device. The advertisement items and the content items are ordered in the stream by a ranking score computed for each of the advertisement items and each of the content items. A quality scoring system determines an affinity score between a user and a present content item based on features of the present content item matching user profile parameters associated with the user and identifies post-interaction satisfaction with a prior content item. The quality scoring system determines a quality score based on the affinity score and the post-interaction satisfaction. The quality score is used for ordering items in the stream. The server system transmits a web page including the stream to a user device over a network. In this manner, advertising items and content items compete in a unified marketplace for inclusion in the stream for viewing by the end user.

主权项

1. A method for determining a quality score for a content item in a streaming media feed that includes content items and advertisements, comprising:
identifying, by a positioning system, a present geographic location of a mobile device; determining, by a processor communicatively coupled to the positioning system, an affinity score between the mobile device and a present content item in a streaming media feed, based on text in the present content item and the present geographic location of the mobile device; identifying post-interaction satisfaction with a prior content item that matches categorically the present content item; and determining, by the processor, a quality score based on the affinity score and the post-interaction satisfaction; and displaying the content items with the advertisements in the streaming media feed based on the determined quality score, wherein a higher quality score corresponds with a higher position in the streaming media feed.