| 摘要 |
A method for mobile advertising conversion attribution can include receiving, for example, at a conversion tracking server, a signal from a user device indicating that a conversion tag has been received. The signal can include a segment identifier, and a user agent (UA) and/or an internet protocol (IP) address of the user device. A conversion identifier can be defined that is associated with the segment identifier, the UA, and/or the IP address. The conversion identifier can be stored in a first database along with an indication of when the conversion identifier was received. A second database can be searched for an advertisement identifier that matches the conversion identifier and was received within a predetermined period of time before the conversion identifier. If a match between the conversion identifier and an advertisement identifier is located, a signal indicating that an advertisement was converted can be sent to an advertiser. |
| 主权项 |
1. A method, comprising:
generating, at a first time and at a conversion tracking device, an advertisement tag configured to be received by a user device; receiving, at the conversion tracking device and at a first time, an indication of receipt of the advertisement tag by the user device, the indication of receipt of the advertising tag including at least one of a user agent or an IP address; defining a first database entry including an association between the first time and at least one of the user agent or the IP address, the first database entry defined by the conversion tracking device; receiving, at the conversion tracking device and at a second time, an indication of receipt of a conversion tag by the user device, the indication of receipt of the conversion tag including at least one of the user agent or the IP address, the indication of receipt of the conversion tag devoid of data that was stored by the user device in response to receipt of the advertisement tag by the user device; defining a second database entry including an association between the second time and at least one of the user agent or the IP address, the second database entry defined by the conversion tracking device; identifying, by the conversion tracking device, a conversion event based on a comparison of the first database entry and the second database entry, such that the conversion event is identified independent of data stored by the user device; and sending, from the conversion tracking device and in response to identifying the conversion event, a signal reporting the conversion event to an advertiser. |
