| 主权项 |
1. A method of providing adaptive content in an electronic message, the method comprising:
receiving an adaptive content asset at a server computing device from at least one of: an author computing device and a third party data provider computing device, the adaptive content asset including adaptive content elements configured to be used in the electronic message; receiving a content rule at the server computing device from at least one of: the author computing device and the third party data provider computing device, the content rule including customization criteria, wherein the customization criteria includes a plurality of customization conditions associated with a recipient computing device; selecting a set of the adaptive content elements from the adaptive content asset, the set of the adaptive content elements being selected to satisfy the plurality of customization conditions in the customization criteria; associating, at the server computing device, the set of the adaptive content elements with a content locator; sending the content locator to the author computing device to permit the author computing device to include the content locator in the electronic message and send the electronic message to the recipient computing device; and receiving, at the server computing device, a request when the recipient opens the electronic message, the request including the content locator, the content locator usable to identify one or more adaptive content elements from the set of the adaptive content elements to be presented to the recipient in the electronic message. |
