METHOD OF GATHERING AND/OR PROCESSING OF NEUROMARKETING DATA AND SYSTEM FOR REALIZATION THEREOF

摘要

Biometric and brain reactions are measured on the consumer in the natural shopping environment in such a way that the measuring devices (3) are placed in the vicinity of the consumer and/or on the consumer without the limitation of the consumer's mobility and at the same time the physical values of the environment in the vicinity of the consumer are measured. The measured values are recorded in time synchronization and they are ready for subsequent evaluation by help of a neuroscience, especially consumer neuroscience. Autonomous and/or somatic functions of the consumer's body are measured. What is measured is the intensity of the lighting and/or the chromatic temperature of the lighting and/or the amount of CO2 in the air and/or the temperature of the air and/or the air's humidity and/or the composition of the air and/or the air pressure and/or the noise level. The measurements can by done from within the modified shopping cart (1) with which the consumer moves in the shopping environment. The shopping cart (1) or the vest (2) can include a wireless communication module (6) through which they communicate with the central unit (7).