Bidding Systems and Methods For Minimizing The Cost Of Field Experiments Using Advertisement Exchanges

摘要

Systems and methods are provided for minimizing the cost of field experiments using advertisement exchanges. The system includes circuitry configured to obtain a bidding opportunity to deliver a message from an exchange system, where the bidding opportunity comprises an impression candidate and user information associated with the impression candidate. The system includes circuitry configured to obtain at least one bidding parameters from the database, where the at least one bidding parameters indicates a target audience of the message. The system includes circuitry configured to assign a random bid amount to the bidding opportunity based on the at least one bidding parameters, where the random bid amount at least partially indicates a treatment intensity of the message.

主权项

1. A bidding system comprising:
a processor and a non-transitory storage medium accessible to the processor; a memory storing a database comprising bidding parameters; a computer server in communication with the memory and the database, the computer server comprising: circuitry configured to obtain a bidding opportunity to deliver a message from an exchange system, wherein the bidding opportunity comprises an impression candidate and user information associated with the impression candidate; circuitry configured to obtain at least one bidding parameters from the database, wherein the at least one bidding parameters indicates a target audience of the message; and circuitry configured to assign a random bid amount to the bidding opportunity based on the at least one bidding parameters, wherein the random bid amount at least partially indicates a treatment intensity of the message.