CONTENT VIRALITY DETERMINATION AND VISUALIZATION

摘要

Various techniques of content virality determination and visualization are disclosed herein. For example, a method of determining network content virality metric includes constructing a diffusion cascade for a computer network content based on a plurality of time points at which individual users adopt the network content and connection information of the users. The method also includes calculating, with a processor, a virality metric of the network content based on a structural characteristic of the constructed diffusion cascade. Based on the calculated virality metric, one may determine if the network content is viral.

主权项

1. A method of determining content virality in a computer network having a plurality of interconnected client devices associated with corresponding users, comprising:
receiving network data having a plurality of time points at which individual users interact with a network content item via the computer network and connection information regarding one or more social network relationships among the individual users over the computer network; inferring propagation of the network content item from one user to another based on the plurality of time points and the connection information, wherein inferring propagation includes designating a plurality of parent-child node relationships for each pair of the individual users to derive a diffusion cascade, wherein one user is designated as a parent node and another user designated as a child node when the users are connected and a time point corresponding to the user occurs earlier than another time point corresponding to the another user; calculating a virality metric of the network content item based on the derived diffusion cascade; and transmitting recommendations of the network content item to additional users via the computer network when the calculated virality metric is above a threshold value.